Privacy Policy

Last updated: April 15, 2026

Definitions

LUMINA AI LLC, a Wyoming-based company with a registered place of business located at 30 N Gould St, Sheridan, WY, 82801-6317, United States ("Lumina AI," "we," "us," or "our"), operates the website bylumina.ai (the "Site") and provides AI-powered lead response, qualification, booking, and follow-up infrastructure (the "Services"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, use our Services, or interact with our AI systems.

Agreement to Be Bound

By accessing or using the Site, you agree to be bound by this Privacy Policy. If you do not agree to this Privacy Policy, you should discontinue use of the Site immediately. By accessing the Site and providing us with your personal information, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.

Why Do We Collect Personal Information?

We collect personal information to enhance our operations, provide and improve our Services, maintain communications with our users, and provide adequate customer support. Specifically, we use your information to:

• Respond to your inquiries and provide our Services
• Qualify and process your application
• Schedule and confirm appointments
• Send you communications related to our Services (calls, SMS, emails)
• Improve our Site and Services
• Run and optimize advertising campaigns
• Comply with legal obligations

We will never rent or sell any of the personal information we collect from you to third parties.

What Kind of Personal Information Do We Collect?

Information You Provide

When you fill out forms on our Site, schedule appointments, or otherwise interact with us, we may collect:

• First and last name
• Email address
• Phone number
• Business information (lead volume, budget, timeline, industry)
• Demographic information such as language preference and location
• Product or service preferences and interests
• Any other information you voluntarily provide

Automatically Collected Information

When you visit our Site, we automatically collect:

• IP address and approximate geographic location
• Browser type and version
• Device type and operating system
• Pages visited, time spent, and referring URLs
• UTM parameters and campaign tracking data

What Are Cookies and How Do We Use Them?

Cookies are small data files that are written to your hard drive for record-keeping purposes when you visit our Site. Cookies allow us to measure traffic patterns, personalize your experience, and improve Site functionality. We use the following types of cookies:

• Essential Cookies: Required for the Site to function properly
• Analytics Cookies: Help us understand how visitors interact with our Site
• Advertising Cookies: Used to deliver relevant ads and track campaign performance, including the Meta (Facebook) Pixel

You may disable cookies through your browser settings. However, disabling cookies may cause certain features of the Site to function less efficiently. The Meta Pixel may collect data about your browsing behavior on our Site, including page views, form submissions, and scheduling actions. This data is shared with Meta Platforms, Inc. in accordance with their data processing terms.

What Information Is Collected from Other Sources?

We may receive information about you from other sources, including social media platforms, authentication services, and business partners. We may combine the information we receive from these sources with information we collect directly. This includes information from social media widgets and integrations on our Site, third-party advertising partners, and CRM platforms used in the delivery of our Services.

AI-Powered Communications

Lumina AI uses artificial intelligence to power voice calls, chat messages, and automated follow-up sequences. By submitting your contact information through our forms and providing consent, you acknowledge that you may receive AI-generated voice calls and text messages. All AI interactions are recorded, transcribed, and stored for quality assurance and service delivery purposes.

SMS/Text Messaging Consent

By providing your phone number and checking the consent box on our forms, you expressly consent to receive text messages and calls from Lumina AI, including messages sent by automated means. You understand that:

• Consent is not a condition of purchase
• Message and data rates may apply
• Message frequency may vary
• You can opt out at any time by replying "STOP" to any message
• You can request help by replying "HELP" to any message

Information Sharing and Disclosure

We do not sell or rent your personal information to third parties. We may share your information with:

• Service Providers: Third-party tools we use to deliver our Services (CRM platforms, scheduling tools, communication providers, payment processors)
• Advertising Partners: Meta Platforms for conversion tracking and ad optimization
• Legal Requirements: When required by law, subpoena, court order, or other legal process
• Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets

Data Retention and Removal

We retain your personal information for as long as necessary to provide our Services and fulfill the purposes described in this policy. Form submissions and communication records are retained for up to 36 months unless you request deletion. By request, we will remove any and all information we have collected about you. To request removal, contact us at hello@bylumina.ai.

Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Opt out of AI-powered calls by replying "STOP" to any SMS
• Withdraw consent at any time
• Lodge a complaint with a data protection authority

To exercise any of these rights, contact us at hello@bylumina.ai.

Third-Party Links and Services

Our Site may contain links to third-party websites and services including Calendly for appointment scheduling, Meta for advertising, and various CRM platforms. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their respective privacy policies before providing any personal information.

Children's Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete it promptly.

Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Modifications and Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will become effective thirty (30) days after posting the updated policy on this page. The updated version will be indicated by the "Last updated" date at the top of this page. If you have provided us with your email address, we will notify you of material changes via email. We encourage you to review this policy periodically. Your continued use of the Site after changes constitutes acceptance of the revised policy.

Contact Us

If you have questions or concerns about this Privacy Policy, contact us at: